Design & Research Lead
I help teams turn user insight into shipped experiences—across products, services, and live environments.
With 10+ years leading work at companies like Salesforce, Pinterest, and GoodRx, I specialize in aligning stakeholders, reducing ambiguity, and delivering solutions that drive measurable impact.
What I Do
-
Experience Design
During my years as a researcher and designer I honed my skills as a experience designer to bring my clients vision to real life. I’ve facilitated and produced events to help generate user growth and empathy in house.
-
Behavioral Research
With 10 years of research experience I use a variety of methodologies to uncover user’s needs and help teams strategize with these insights.
-
Graphic Design/Creative Direction
Over the last several years I’ve used my skills in graphic design to help non-profits improve logos, marketing media etc.
Current Work
Learning how to use AI to assist with the Design Process.
How do we keep UX in mind and leverage new AI tools for Design and Research?
Role: UX Researcher / Product Designer
Context: Contract
While working part-time with a design systems team, I identified a gap in their individual contributor capacity for UX execution. The team operates lean but still requires ongoing UX design support. I’ve since begun experimenting with AI-enabled workflows to help accelerate website design work within their new design system.
Currently experimenting with…
Introducing AI tools into early-stage design workflows to rapidly generate UI concepts
Translating product ideas and research insights into structured prompts
Producing multiple design directions within hours instead of days
Iterating live with stakeholders to refine concepts in real time
Converting promising directions into clear wireframes and flows
Outcomes
Significantly reduced time to first concept
Increased stakeholder alignment earlier in the process
Enabled more iterative, collaborative decision-making
Prioritized speed + clarity over polish in early stages
Past Projects
Salesforce.com Design System
Driving Alignment in an Ambiguous Product Space.
Aware Health
UI Designs